2024 1213 17 46 09
Biodegradable Fishing Gear Funding
82% of marine debris,
which kills 200 million animals annually,
is discarded fishing nets.
We fund biodegradable nets with 1%
of our online sales to reduce marine
debris from 82% to 28%.
2024 1213 17 46 09
Mission is working
0
The number of animals we saved
0
The number of plastic bottles we reduced
- We don't just think green. We act green.
- We act for unchanging values: acting for the benefit of people and the environment, promoting healthy beauty.
- Beauty in action
- The pursuit of beauty was killing the planet.
- In 2015, we faced the beauty market flooded with green plastic bottles, while discussing eco-friendliness.
Toun28 decided to make environmental protection our core mission, not just a marketing tool.
- We challenged the industry’s conventional wisdom that it was impossible.
- The key was to drastically reduce plastic production, rather than rely solely on recycling.
- Development and commercialization of paper packaging
- In 2017, we boldly pioneered solid beauty.
We place a higher priority on not using than on reusing (refilling). - But we also embrace the idea of reusing (refilling). However we are committed to leading the way to a better alternative.
- SOLID OVER LIQUID
- We compete on the basis of product quality.
We invest more in high-quality ingredients than in fancy packaging. - While it seems obvious that ingredients should be more valuable than packaging, we've been paying a premium for the latter.
- FARM TO PRODUCTION
- TOUN28 is not a cosmetic company.
We are creating the future.
We hope that companies around the way will join us.
Change has begun.
The era of prioritizing convenience is coming to an end.
Discomfort will now drive change.
Park Jun-su, the co-founders of TOUN28